MANCHESTER, N.H. – Saint Anselm College Athletics has unveiled a new visual identity that builds upon the proud history of the Hawks while reintroducing the image of a Hawk for the first time in several years.

Developed in collaboration with Royal Rooster, the logo set retains the classic colors of navy, grey, and white, a palette that has long represented the Hilltop, ensuring continuity with the College's visual tradition. The refreshed logo symbolizes the department's strength, focus, determination, and ability to soar above the competition.

The new design also incorporates a subtle light blue accent in the Hawk's eye, a nod to the College's color palette which ties directly into the department's new tagline, "Tradition with an eye to the future." The addition of the light blue element serves as a symbolic bridge between past and future; a nod to the growth, renewal, and energy that define Saint Anselm's evolving identity.

"This new set of logos captures who we are as a department and as a community. It honors the proud legacy of Saint Anselm Athletics while embracing innovation and progress," said Interim Director of Athletics Phil Rowe. "The Hawk sees all, strikes with a purpose, and leads with strength; just like us."

The new logo will be gradually introduced across athletic uniforms, facilities, merchandise, and digital platforms throughout the 2025-26 academic year.

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